“There are a lot of new fashions and trends that are happening but there’s no genuine innovation that can impact your everyday life.” Uniqlo’s global director of marketing, Kensuke

 Suwa was interviewed by Business of Fashion in April. The middle of fashion and sport could make your life www.guideshome.co.uk guideshome guides home Website guides home co uk easier. For instance, athletes wear

 technologically sophisticated uniforms; some of the essence of that could result in improved clothes that will alter the clothes themselves, rather than simply following trends.